Post in Social media & local gov event 29th October

Mick

-----Original Message-----
From: <email obscured> <email obscured>] On Behalf
Of Paul Canning
Sent: 04 September 2008 21:18
To: <email obscured>
Subject: Re: [UKIE-EDem] Social media & local gov event 29th October


Kindof relevant, a story in the Daily Mail promoted me to post How not
to do video about
recycling<http://paulcanning.blogspot.com/2008/09/how-not-to-do-video-ab
out-recycling.html>which
covers tips on making video go viral.

Newham council seems to be doing something right - I will attempt to
find out what.

Paul
2008/9/4 Mick Phythian <email obscured>>

> Dave and Paul, I quite agree and don't think we haven't tried! I still

> believe part of the issue was covered by that recent Demos report on
> trust which I lectured the LG CIO Council on! We have a slow upward
> journey to regain it...
>
> But again, as I was asking, Front Office (Web 2.0 etc) versus the back

> office (Service Oriented Architecture)? Why doesn't government just
> make the data available for the masher-uppers?
>
> Mick
> -----Original Message-----
> From: <email obscured> <email obscured>] On Behalf

> Of Dave Briggs
> Sent: 04 September 2008 13:01
> To: <email obscured>
> Subject: Re: [UKIE-EDem] Social media & local gov event 29th October
>
>
>  2008/9/2 Mick Phythian <email obscured>>
>
> >> As to getting the citizens writing - nice idea but I await people
> >> truly getting involved online, apart from a very small minority,
> >> normally with a grudge! We established forums on our council web
> >> site
>
> >> which haven't been used either by staff or the public, we have
> >> tried online budgetary involvement with statistically insignificant

> >> feedback.
>
> I think the problem in the past has been the attitude of 'if we build
> it they will come', which usually is the death knell for any social
> web offering. This is especially true of forums, which I don't think
> are the best way for online engagement to be run effectively. They are

> good for support scenarious, and maybe to have an online presence of
> an already existing offline community, but otherwise take up far too
> much time to get going.
>
> There are several important messages, I feel, for any level of
> government wanting to get involved in the social web space:
>
> 1) dont expect people to turn up. As Paul C has written, publicise,
> publicise, publicise
> 2) make it an imperitive (sp?) for officials to respond where
> appropriate. It will die if nobody gets any replies.
> 3) Make it an as-well-as not an instead-of - new media doesn't kill
> old media
> 4) Accept criticism and messiness - stuff will happen you don't like.
> But by engaging and being involved you've got a better chance of
> turning it round than if you ignore it
> 5) choose the right tool for the job. Sometimes it will be a forum,
> sometimes a blog, sometimes some other third thing. Make the barriers
> to entry as low as possible. Don't try and force every project or
> exercise into the same platform
>
> More discussion around this stuff will of course be taking place in
> Peterborough in October. Make sure you book your place!!
>
> Cheers
>
> --
> Dave Briggs
> <email obscured> | http://davepress.net | 07525 209589 (Mobile)
>
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--
www.paulcanning.me.uk
web stuff and other ramblings
~~~~~~~~~~~

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