Research into electronic government channel measurement
From:
Mick
Date:
Apr 20 12:10 UTC
Short link
Thanks Paul
A few points - 'channels' are well covered in the academic literature
outside government but not particularly in the UK - I've seen some
interesting ones about banks in Eurpope, and they aren't always that
different.
I settled on satisfaction since in a very complex manner its used
worldwide across all the channels, but I'm keen to see channel migration
being done for the 'right' reasons i.e. online is easier and quicker
than 'phone or face-to-face but it'll only work if the processes are
simple, i.e. tell us why you won't use a particular route and we'll
improve it!
I agree with the webbie central - I've been battling away on that for
years - one aspect of my thesis is that government has created (and
funded) a divergent service delivery culture by IEG's and PSO's and now
wants to change it all.
Any comments appreciated!
Cheers
Mick
http://greatemancipator.wordpress.com
-----Original Message-----
From: paul canning [mailto:<email obscured>]
Sent: 20 April 2008 12:48
To: <email obscured>
Subject: Re: [UKIE-EDem] Research into electronic government channel
measurement
Mick
filling in the questionnaire now ... Will respond with more
consideration on your project later (and very interested in other
responses on this meme) but just wanted to say ..
Halle-b****y-lujah!
This is an area I've been banging on about / banging against for some
time and it is way past time that it was properly addressed across eGov.
Metrics are essential tools, as with any website ('channels' - who else
uses 'channels'? why do we keep reinventing terminology).
Your 'user satisfaction' initial focus immediately got my interest but
for the wrong reasons - has to be measured against something real and
the usual surveys aren't a very useful tool. Things like drop-outs from
online processes are - what Amazon measures.
I like your focus on practical help, especially for small councils, but
be prepared for a heck of a lot of blank faces.
We still do not have a single central resource for gov webbies like the
Australian state of Victoria has had for several years >
http://www.egov.vic.gov.au/
That alone would be an enormous help in educating people about metrics
but we don't have, and never have had, anything remotely like it.
Well done.
Paul Canning
Member profile for paul canning:
http://groups.dowire.org/contacts/paulcanning
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